Virtustream Blog

SAPPHIRE NOW 2018: News, Highlights, and Media Takeaways


in Business, SAP, Cloud, Events

Improve people’s lives through the power of business.

That was the message resonating through the recent SAPPHIRE NOW conference, following SAP CEO Bill McDermott’s keynote kicking off this year’s event. Over the next three days, SAP led attendees in a variety of in-depth discussions about how today’s enterprises can get ahead of the digital curve. Needless to say, Team Virtustream was excited to be a part of it.

From Charlize Theron’s candid discussion with SAP executives on tomorrow’s change makers to Jon Bon Jovi’s insightful take on the importance of purpose and perspective, it was a big week for creative discussions on the evolving technology landscape and the challenges facing every business leader today. The following are a few key highlights from the show:

Cloud is the next step in building an “Intelligent Enterprise”

SAP co-founder Hasso Plattner centered his keynote on two words that dominated conversations at the show (and afterwards): “intelligent enterprise.” SAP urged channel partners to step in and guide customers toward being intelligent enterprises – and for Virtustream, this is all about the cloud. According to reporter Scharon Harding, SAP is well on its way to seeing its goal of all partners working with cloud by 2020 – we’re glad to see we’re aligned with our partner. Karl Fahrbach, SVP, Global Head of Channels at SAP, said it’s time for SAP and its partners to start thinking about judging the success of cloud business  beyond traditional metrics, such as business growth and sales numbers. Bill McDermott noted in his keynote that questions like "Do we have a single view of the customer? Do we really know them?" and, "How will we know if customers are really happy?" will be important when gauging success.

SAP unveiled C/4HANA and announced the SAP HANA Data Management Suite

In his keynote speech, Bill McDermott unveiled SAP C/4HANA, a new suite of applications which SAP says will help businesses serve and retain customers. In his coverage of the show, Jesse Scardina of TechTarget noted that SAP has been aiming to combine its industry-leading ERP tools and CRM tools for some time now, and while the move makes SAP the first major vendor to combine front- and back-office capabilities, Jesse said it appears the company is on the right track.

Later in the conference, SAP also announced the SAP HANA Data Management Suite, which will enable enterprises to maximize the potential of massive amounts of data safely, simply and efficiently. As Mike Vizard of IT Business Edge points out, this news points to a trend in customer experience – “the concept of customer relationship is giving way to something that is much more focused on trying to create a customer experience that hopefully is a lot more memorable for all concerned.”

SAP found a home for its Data Hub

… the Virtustream Enterprise Cloud! You can check out our coverage from the show (including Chris Preimesberger’s article in eWEEK and Stephanie Simone’s article in Database Trends and Applications) for details about the expanded partnership. In short, enterprises now can deploy SAP Data Hub on Virtustream Enterprise Cloud, allowing customers to accelerate and expand the flow of data across their organization. We’re looking forward to expanding our partnership with SAP in the future as we both look for new ways to improve lives through the power of business.